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PUM and Jordan Date Association JODA sign cooperation agreement

On behalf of PUM Netherlands senior experts, Hans Nillesen, country coordinator for Jordan, signed a Cooperation Agreement with Anwar Haddad, chairman of the Jordan Date Association JODA. The agreement implies that during the coming two years PUM will exercise a programme that will lead to a stronger JODA Association, and better performance of its members: some 80 Jordan date farmers. 

Present for the signing were the Dutch Minister of Foreign Trade and Development Cooperation Sigrid Kaag, the Jordan Minister of Agriculture Khaled Hneifat, and the Dutch ambassador in Jordan Barbara Joziasse. 

The combination of more and better-quality date production through lower water and energy usage fits in well with the Netherlands Embassy's strategy for the coming years, regarding the agricultural sector in Jordan. It will also give the Jordan date sector a better position on the international market, enhance food safety, certification, profitability, income and employment, the elimination of pests like the red palm weevil and the responsible use of pesticides. 

The signing took place right after a Round Table session organised by the Netherlands Embassy in Amman, on ‘Agricultural development with limited water resources’. Minister Kaag congratulated both signatories in the confidence that although this being the first PUM programme in Jordan, many would follow. 

Sven van den Berg, Cluster Coordinator Economic Team at Embassy of the Netherlands in Jordan: “We are very much looking forward to the results of this support to a sector that can put Jordan on the map as an exporter of high quality agricultural products.”

The Jordan Dates Association, JODA, was established to help in reaching an organised date sector, producing high quality dates and achieving a significant share of the international date market. Medjool Dates is to many the most favourite type of dates, in addition to size and taste it has many health benefits. Medjool Dates are grown along the western border of Jordan, along the Jordan River all the way down to Wadi Araba. This area provides an ideal climate for Medjools, with few similar areas worldwide.