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Personal Care

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The Personal Care sector revolves around industries that shape health, beauty, and hygiene all essential to public wellbeing and quality of life. It includes pharmaceuticals, cosmetics, hygiene products, nutraceuticals, and natural extracts, and plays a strategic role in strengthening industrial class. By supporting the transformation of local resources into quality products and responding to regional demand, the sector offers a path toward self-reliance, value creation, and sustainable growth.

Sector vision

PUM’s Personal Care sector is a key driver of inclusive, sustainable development, promoting health, economic opportunity, and environmental responsibility. The experts in this sector focus on enhancing product quality, business strategy, compliance, and market access. Through close collaboration with SMEs we enable purposeful and resilient growth. By connecting industries across the value chain and encouraging circular and responsible practices, we unlock economic independence, strengthen self-sufficiency, and open access to regional and global markets.

The Personal Care sector works alongside entrepreneurs, manufacturers, and institutions across the full lifecycle of product and business development. From small workshops to industrial plants, we partner with local teams to create high-quality, compliant, and competitive products. 

Our experts provide hands-on guidance in formulation, process improvement, quality systems, facility design and scale-up. They also guide entrepreneurs through national and international compliance regulations, including GMP, certification, audits, and registration procedures. 

Beyond production, we advise on management, branding, packaging, pricing, and sales strategies, enabling businesses to expand their presence and increase their impact. Capacity building remains at the heart of our approach, with a strong focus on strengthening skills, improving operations, and building long-term resilience. 

Mercy Acquaye Owusu-Asante
Head Technical Support FDA

“We highly value the collaboration with PUM, which has led to significant progress in terms of GMP compliance for the pharmaceutical sector. It also strengthens our strong reputation across the West African region. We are looking forward to continuing our collaboration with PUM, also to reinforce other sectors.”

Areas of expertise

Cosmetics & personal care 

  • Skin care 
  • Hair care 
  • Make-up 
  • Fragrances 

Pharmaceuticals 

  • APIs 
  • Biologics 
  • Vaccines 
  • Human & veterinary 

Medical devices 

  • Syringes 
  • Diagnostic kits 
  • Sterilisation equipment 

Natural products 

  • Essential oils 
  • Plant extracts 
  • Supplements 

Herbal medicine 

  • Medicinal plants proceed 

Cleaning products 

  • Soaps 
  • Detergents 
  • Disinfectants

 

PUM experts offer practical, hands-on support across every step of your product and business development. Our expertise covers: 

Product & Process 

  • Product development and formulation 
  • Process optimisation and scale-up 
  • Packaging design and functionality 

Facilities & Equipment 

  • Facility layout and engineering 
  • Installation, qualification and maintenance of utilities and equipment 
  • HVAC, water systems, and cleanroom environments 

Quality & Compliance 

  • Quality assurance and quality control systems 
  • GMP and regulatory compliance 
  • Validation, certification, and laboratory operations (e.g. HPLC) 

Business & Market 

  • Marketing, branding, and pricing strategies 
  • Market access and digital sales channels 
  • Business strategy, exports, and supply chain logistics 

Capacity Building 

  • Workforce training and coaching 
  • Operational management and team development 
  • Support for sustainable practices and local sourcing 

What services do we offer?

Professional people for positive impact

Looking to grow your business or organisation sustainably and build a brighter future for your community? Contact one of our representatives in your country for criteria, more information and guidance on the application process.