- Sectors
- Personal Care
Personal Care

From herbal oils to cosmetics, from hygiene products to pharmaceuticals, nutraceuticals, and medical devices, the personal care industry is a powerful driver of health, local innovation, and economic resilience. Our experts work with SMEs and institutions to build and grow businesses through tailored collaboration in product development, production, compliance, quality systems, equipment, branding, and training. PUM supports the valorisation of local resources, the reduction of import dependence, and the development of high-quality, sustainable products for local and global markets.
The Personal Care sector revolves around industries that shape health, beauty, and hygiene all essential to public wellbeing and quality of life. It includes pharmaceuticals, cosmetics, hygiene products, nutraceuticals, and natural extracts, and plays a strategic role in strengthening industrial class. By supporting the transformation of local resources into quality products and responding to regional demand, the sector offers a path toward self-reliance, value creation, and sustainable growth.
Sector vision
PUM’s Personal Care sector is a key driver of inclusive, sustainable development, promoting health, economic opportunity, and environmental responsibility. The experts in this sector focus on enhancing product quality, business strategy, compliance, and market access. Through close collaboration with SMEs we enable purposeful and resilient growth. By connecting industries across the value chain and encouraging circular and responsible practices, we unlock economic independence, strengthen self-sufficiency, and open access to regional and global markets.
The Personal Care sector works alongside entrepreneurs, manufacturers, and institutions across the full lifecycle of product and business development. From small workshops to industrial plants, we partner with local teams to create high-quality, compliant, and competitive products.
Our experts provide hands-on guidance in formulation, process improvement, quality systems, facility design and scale-up. They also guide entrepreneurs through national and international compliance regulations, including GMP, certification, audits, and registration procedures.
Beyond production, we advise on management, branding, packaging, pricing, and sales strategies, enabling businesses to expand their presence and increase their impact. Capacity building remains at the heart of our approach, with a strong focus on strengthening skills, improving operations, and building long-term resilience.
Areas of expertise
Cosmetics & personal care
- Skin care
- Hair care
- Make-up
- Fragrances
Pharmaceuticals
- APIs
- Biologics
- Vaccines
- Human & veterinary
Medical devices
- Syringes
- Diagnostic kits
- Sterilisation equipment
Natural products
- Essential oils
- Plant extracts
- Supplements
Herbal medicine
- Medicinal plants proceed
Cleaning products
- Soaps
- Detergents
- Disinfectants
PUM experts offer practical, hands-on support across every step of your product and business development. Our expertise covers:
Product & Process
- Product development and formulation
- Process optimisation and scale-up
- Packaging design and functionality
Facilities & Equipment
- Facility layout and engineering
- Installation, qualification and maintenance of utilities and equipment
- HVAC, water systems, and cleanroom environments
Quality & Compliance
- Quality assurance and quality control systems
- GMP and regulatory compliance
- Validation, certification, and laboratory operations (e.g. HPLC)
Business & Market
- Marketing, branding, and pricing strategies
- Market access and digital sales channels
- Business strategy, exports, and supply chain logistics
Capacity Building
- Workforce training and coaching
- Operational management and team development
- Support for sustainable practices and local sourcing
What services do we offer?
Strategy & Business Planning
Eco & Social Transition
Technical Assistance
Learning & Development
Professional people for positive impact
Looking to grow your business or organisation sustainably and build a brighter future for your community? Contact one of our representatives in your country for criteria, more information and guidance on the application process.