Dismarsur, a thriving family-owned business, has a rich history rooted in serving the seafood needs of Nieva, its neighboring regions in Colombia and even overseas. Due to the rapid growth, the company is facing some organisational challenges. Also, they have the wish to extend their business and import salmon from Chile which requires a new processing facility. PUM expert Constant Mulder with an extensive background in fisheries was the right person to work together with Dismarsur, to take their business to the next level.
What began as a small seafood shop in 2017, has grown into one of the top three tilapia producers, exporting 6000 metric tons of fish fillets annually to the USA. The CEO, Estefania Rios Angulo is in charge of the business that was originally set up by her father. To prepare the company for the future, they wish to extend the business with a regional processing facility, and import fish products from Chile.
Innovative approach
The current success notwithstanding, Dismarsur faces operational challenges, notably congestion in its premises due to rapid growth and manual organisation systems. Recognising the need for structural improvements and innovation, the family is contemplating expansion at the present location. However, this option presents risks given the rigid organisational structure and manual processes in place.
Constant: “An analysis of the company’s strategy revealed the necessity for a more functional organisational chart and the implementation of digital systems for warehouse and production management. This shift promises clearer responsibilities, enhanced management, and preparation for the adoption of ERP software which is crucial for future scalability and efficiency”. As time progressed during the two weeks visit of Constant, attention turned to existing processes, including administration, inventory control, and production. It became evident that reliance on Excel for administrative tasks poses risks of errors and traceability issues. Similarly, inventory discrepancies persist due to inadequate cold storage infrastructure and lack of a Warehouse Management System (WMS).
Sustainable energy solutions
Constant made recommendations for upgrading equipment and implementing production software modules, emphasising the importance of integration with sales administration. Discussions also centered on the layout and equipment requirements for the proposed new facility, which includes plans for salmon production from Chile. Notably, the family’s commitment to sustainability is highlighted by their intention to install over 300 solar panels, which can lead to a promising 50% in energy savings.
The next step in growing the business
Mutual industry experiences were shared between Constant, Estefania and Herman fostering a collaborative atmosphere. With strategic guidance and a commitment to technological advancement, the company is positioned for sustainable growth and continued success in the dynamic seafood industry in and beyond the borders of Colombia.
Similar projects
