Andes Trópico: A healthy future for people and planet

Andes Trópico is a Bolivian family-owned company based in Cochabamba, dedicated to producing nutritious foods from native Andean grains and tropical fruits. Established in 1996 by a couple of passionate entrepreneurs, the initiative emerged in response to the migration of rural families from the Andes to urban areas, driven by challenges such as limited agricultural support and market access. Their mission helps to enhance the livelihoods of farmers in both the Andean and tropical regions by promoting healthy food from sustainable agriculture and fair-trade practices.

Andes Trópico believes in the power of food that cares for people and the planet and offers a range  of natural products, including energy bars, baked goods, powdered drinks and instant meals. The vegan and gluten-free products are also fit for people with special dietary needs, like celiac disease. Respecting the labor of those who grow these foods and combining nutrition, quality, and responsibility Andes Trópico aims to make healthy food available to more people.

Collaboration with PUM
The collaboration with PUM has started a new and exciting phase for Andes Trópico. With his deep knowledge of food and markets, PUM expert Hans de Heus worked together with the team creating a strong Business Plan. This plan focuses on long-term growth by setting clear goals and improving how the company works. A key part of the strategy is to build a stronger brand. Hans sees great potential in the company, but also notes that growth has slowed. While the products are strong and the customer base is loyal, future success depends on increasing sales and reaching new markets.

New product launch
As part of the plan, Andes Trópico is launching a new premium native energy bar. This high protein nutritional product is targeting a new and fast growing customer segment. But the company is also looking at new products and partnerships to support child nutrition. Many children in Bolivia go to school without a proper breakfast or snack. Andes Trópico wants to help by offering healthy, tasty and affordable options based on their strong heritage and nutritional knowledge.

Looking ahead
The road ahead requires perseverance and belief. The strategy developed with Hans includes detailed plans for strengthening trade capabilities, reviewing product opportunities and refining organisational structures. Core values, such as teamwork, integrity and a shared commitment to social impact, will continue to guide daily operations. The success of this plan, however, will depend not only on vision but on execution. Regular monitoring, open communication and collective responsibility will be key to keeping the company on track. As Hans says: “You have to believe, focus and work hard!”

The story of Andes Trópico shows what’s possible when social impact, care for the environment, and smart business planning work hand in hand. With its strong values and clear vision, the company has a bright future ahead.