Hospitality & Tourism

Tourism is one of the world’s most important economic sectors, creating jobs and driving income. PUM experts support sustainable growth across the tourism and hospitality industry, from destination marketing to hotel and kitchen management, events, and franchise operations. We also strengthen the sector through practical training and education, assisting in building a skilled workforce, foster entrepreneurship and boost local economies. Many of our experts are experienced in collaborating with the many stakeholders involved in the tourism industry in business ecosystems: from the public and private sector as well as others like educational institutes.

Transforming Tourism for Good

We are reimagining travel by placing people, planet, and purpose at the heart of every journey. From authentic local experiences to digital innovation and world-class service, we support a tourism sector that uplifts communities, protects nature, and delivers unforgettable experiences for today’s conscious traveller.

This is not just tourism, it is a movement for meaningful connection and sustainable impact.

• Connecting travelers with authentic local experiences, moving beyond mass tourism to create meaningful, interest-driven adventures. 
• Pioneering sustainable ecotourism that protects and celebrates our natural wonders while providing exceptional guest experiences. 
• Empowering local communities to share their culture, traditions, and daily life with visitors in ways that benefit everyone. 
• Equipping tourism businesses with cutting-edge digital skills to build direct, lasting relationships with global travelers. 
• Elevating service quality through world-class standards and best practices. 
• Building a skilled workforce through comprehensive training programs that meet international benchmarks. 

Hospitality
PUM experts support hotels, restaurants and other hospitality businesses in improving overall management, financial profitability, service quality, and staff performance. With hands-on experience in hotel management, sales & marketing, revenue management and operational training in F&B, rooms, sales, finance, they assist in tackling both day-to-day challenges and long-term development. Whether it’s a practical issue or a full business makeover, our experts work alongside owners to unlock their business potential.

Tourism
Tourism is a key economic driver, and PUM supports its growth at all levels. Our experts advise tour operators, travel agencies, destination marketing organisations and local authorities on strategy, product development, marketing, and ecosystem collaboration. From community-based tourism, ecotourism, rural tourism to training tour guides and storytelling, we tailor our support to each destination’s unique context and stage of development.

Education
Training and education are essential to a strong hospitality and tourism sector. PUM experts combine industry know-how with experience in vocational and higher education. They train teachers, chefs and instructors in practical, people-focused approaches that boost skills, motivation and entrepreneurship. This contributes to stronger businesses, more job opportunities and a better-trained workforce.

Areas of expertise  

Hospitality

PUM supports a wide range of hospitality businesses such as hotels, eco-lodges, resorts and restaurants, including all facilities within (e.g. bars, spas, wellness, banqueting, MICE). Our experts offer tailor-made support in the following key areas: 

• Management & organisation
  Full hotel assessments, business planning, general and facility management, maintenance, SOPs and efficiency tools. 
• Sales & marketing
  How to drive more direct business, sales and marketing training, assistance in setting up sales and marketing systems, coaching in online travel agents (OTA’s), how to improve REVPAR through higher Average rate (ADR) or occupancy (OCC) 
• Human resources & training
  Staff coaching and hospitality behaviour, housekeeping, front-office operations, task descriptions, role awareness, and HR strategy.  

• Kitchen & F&B management  
  Menu calculation, mise en place, HACCP, food production, restaurant operations and food & beverage service.  
• Finance & cost control 
  Liquidity and solvency analysis, ROI, stock and purchase control, cash handling, and financial planning.  
• Booking systems & ICT  
  Support in implementing reservation systems and optimising internal processes.  
• Sustainability & eco practices 
  Waste management, sustainable hospitality, eco-certification and awareness-building.  
• Events & MICE  
  Development and management of meetings, incentives, conferences and exhibitions.  

PUM also works closely with hotel associations, vocational institutes and local governments to strengthen local ecosystems. We offer group training programmes that not only build skills but foster collaboration, peer learning and long-term development. 

Tourism

PUM supports the sustainable development of tourism through expert advice and collaboration with local stakeholders. Our key areas of expertise include: 

• Tourism strategy
  Drawing up a business plan, strategic marketing plan, innovation, new revenue models, new markets. 
• Tourism destination management
  Development of tourism masterplans, roadmaps and destination strategies, including assessments, SWOT analyses and coordinated stakeholder engagement.
• Product development & marketing
  Support in identifying and shaping new tourism products, strengthening branding and USPs, improving online visibility, and creating practical marketing plans. 
• Ecotourism & community-based tourism
  Guidance on developing responsible, inclusive tourism with a focus on nature conservation, cultural heritage and community participation, especially by women. 

Education

PUM supports the development of practice-oriented, locally rooted hospitality education. Our experts work with schools, training centers and businesses to strengthen both content and delivery. Key areas of expertise include: 

• Train-the-trainer & curriculum development
  Practical training for teachers, instructors and professionals, aligned with regional needs and ambitions. 
• Work-based & competence-based learning
  Emphasis on 21st-century skills, personal motivation and professional identity within the hospitality context. 
• Blended learning & remote coaching
  Combining classroom teaching with online modules, webinars and customised coaching. 
• Long-term collaboration & co-creation
  Programmes developed in partnership with local stakeholders, including Innovation Labs and hospitality businesses. 

This approach helps build a local business ecosystem, where education, entrepreneurship and employment reinforce one another, creating lasting impact for students, staff and the wider community. 

Professional people for positive impact

Looking to grow your business or organisation sustainably and build a brighter future for your community? Contact one of our representatives in your country for criteria, more information and guidance on the application process.