Her Majesty Queen Máxima attended the PUM Impact Awards ceremony on Wednesday 10 December, celebrating global entrepreneurial impact .
The ceremony honoured six outstanding PUM projects in which entrepreneurs, together with PUM experts, achieved measurable and sustainable impact in their communities. These winning projects highlight the power of collaboration in driving sustainable entrepreneurship worldwide.
PUM was deeply honoured to welcome Her Majesty Queen Máxima, whose long-standing advocacy for financial inclusion and entrepreneurship underscores the global relevance of PUM’s work. In her opening remarks, CEO Ariette Brouwer welcomed Queen Máxima and the many distinguished guests joining both in person and online: “Your leadership in financial inclusion shows what’s possible when we combine purpose with action. That’s exactly what we do at PUM.”
The unique approach of PUM was underlined: connecting ambitious entrepreneurs with 1,200 volunteer experts who share practical, hands-on knowledge. Each year, PUM carries out around 1,500 projects in 30 countries worldwide, contributing to stronger SMEs, job creation and sustainable development.
During the programme, six winning entrepreneurs presented the results of their collaboration with PUM experts, showcasing progress in business growth, employment, sustainability and community impact.
The 2025 PUM Impact Awards winners are:
Her Majesty Queen Máxima gained a good understanding of PUM’s work during the visit. After the award ceremony she met with the award-winning teams to discuss their achievements and the positive change they are creating locally.
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