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- Empowering Sustainable Growth: Female-Led Mamali Moringa Thrives with PUM collaboration
Empowering sustainable growth: Female-led Mamali Moringa thrives with PUM collaboration
Female entrepreneur Sakalé Traore leads Mamali Moringa, a company transforming moringa into high-quality products while supporting sustainable development in Mali. Through online collaboration with PUM expert José Cabrera y Charro, Mamali has strengthened its commercial strategy, secured funding, and is now formalising its supply chain for greater impact .
Based in Bamako, Mali, Mamali Moringa is a female-led company founded by agricultural engineer Ms Sakalé Traore. The company specialises in high-quality moringa products, a plant known for its exceptional health benefits. Committed to sustainable development, Mamali Moringa partners with local farmers, providing them with seeds, training, and coaching to cultivate moringa. The harvested leaves are dried using solar-powered dryers supplied by the company. In addition, Mamali Moringa has acquired land to establish its own moringa plantation to complement its farmer network.
Facing challenges in Mali
Running a business in Mali comes with unique challenges, including economic instability, political unrest, and the impact of the COVID-19 pandemic. Despite these hurdles, Mamali Moringa has persevered, but recently faced a new challenge: the need for a more structured sales strategy to sustain revenue growth. While the company excels at seizing opportunities, it required a consistent marketing approach to maintain a steady flow of prospects.
Online collaboration with PUM
To address these challenges, Sakalé partnered with PUM to develop a commercial strategy and tackle the issue of limited working capital. PUM expert José Cabrera y Charro worked closely with Sakalé over six months, holding weekly online meetings. Each session involved reviewing progress, discussing the next steps, and setting tasks for Sakalé to complete, including analysis and gathering information. Despite occasional connectivity issues, the collaboration was productive and built on mutual respect. José described Sakalé as “a wonderful and enthusiastic person to work with“, emphasising the true partnership they developed. At the core of their work was the creation of a decision-making framework that assessed Product-Market-Combinations (PMCs) based on market attractiveness and effort required. This framework guided all stages of the project, enabling Mamali to identify and pursue the most viable opportunities.
Impact and looking forward
Sakalé proudly comments: “In a global context where the demand for natural and eco-friendly products is continually increasing, we are proud to announce that our business plan, developed with the valuable support of PUM expert José Cabrera y Charro, has already secured initial funding of twenty thousand euros. This milestone marks an exciting turning point for our company and propels us towards new horizons. We would like to extend special thanks to José for the quality of the collaboration, his expertise and human approach. We also thank PUM representative in Mali, Mr. Daouda Konaté, for maintaining communication throughout the process. His consistent support has been invaluable in navigating this journey.”
Thanks to the collaboration with José, Mamali Moringa is formalising its entire supply chain to ensure product quality and integrate sustainable practices, further enhancing its positive impact on both the community and the environment. Sakalé has asked PUM for a future collaboration to connect her company with other financial or technical partners, enabling Mamali Moringa to obtain the necessary certifications needed for selling on platforms like Amazon. At the same time, the company is working towards finalising their agro-processing factories, an ambitious project that will allow them to boost the production capacity while creating local jobs.
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